This spot was created by AM Alvarado Molina for Liverpool, one of the biggest chains of department stores in Mexico. Planned to air before Christmas 2011, “Regalo de Santa” (in English: “Santa’s Gift”) is a 3-minute epic created entirely in 3D animation. It stars Bolo, the teddy bear mascot of the store, who together with his friends comes up with a plan to give Santa Claus the most memorable Christmas gift: a collection of smiles from children all over the world.
The concept of the film also included an interactive initiative through the website bolo.com.mx, where children could sign up and upload a picture of themselves smiling. This picture would afterwards be inserted in the Internet version of the spot, and on December 25th the kids who contributed their photos received a thank-you e-mail from Santa.
Vetor Zero took approximately 4 months to produce this spot. The main characters, Bolo and Santa Claus, had 3D models provided by the client, but their finishing look was redone from scratch by Vetor, which included textures, hair, fur etc., using a new rendering system called Arnold. As to the other characters present in the film, they were all developed by us.
CREDITS
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Director Company: Vetor Zero
Creative Director: Guto Terni & Gabriel Nobrega
Executive Producer: Alberto Lopes & Luiz Carlos Reis
CG Director: Guilherme Rizzo
Art Director: Eduardo Schaal
Concepts: Marcelo Souto, Eduardo Schaal, Manuel Augusto Dischinger, Chico Sanches, Bianca Viani
Animatic: Marcelo Souto, Hugo Takahashi
Storytic: Renan Teixeira, Carlos Estevão e Jannaina Bonacelli
Animation: Jason Tadeu, Ivan Olviedo, Alexandre Martins, Márcio Nicolosi, Guilherme Gubbert, Adrianus Cafeu, Marco A. Trandafilov, Vagner Dias,
Modeling: Alex Liki, Bruno Saber, Filipe Lopez, Danilo Enoki, Rafael Ghencev, Rafael Martinez, Rafael Segnini, Luiz Elias
Rigging: Aline Lima, Richard Maegaki, Viviane Adade
Textures/Matte Painting: Eduardo Schaal, Dalton Muniz, Ricardo Riamonde
Shading/Lighting:Guilherme Rizzo, Marinho Pereira da Silva, Mauricio Pirilo, Roberto Maki.
Additional Shading: Tiago Dias
Fur/Hair lookdev: Guilherme Rizzo, Ricardo Riamonde
Ocean Fx: Eduardo Schaal
Particle/Fluid fx: Christian Lucas, Guilherme Rizzo, Rodrigo Gallardo Jeria
Asset/Render programming: Giovanne Meneguel, Paulo Nogueira, Paulo Tafarello
Composition: Guilherme Ferreirinha, Maísa Ribeiro Mendonça, Rafael Martinelli
Flame Artist: Carlos Campos
Agency: AM – Alvarado Molina
Advertiser: Liverpool
The concept of the film also included an interactive initiative through the website bolo.com.mx, where children could sign up and upload a picture of themselves smiling. This picture would afterwards be inserted in the Internet version of the spot, and on December 25th the kids who contributed their photos received a thank-you e-mail from Santa.
Vetor Zero took approximately 4 months to produce this spot. The main characters, Bolo and Santa Claus, had 3D models provided by the client, but their finishing look was redone from scratch by Vetor, which included textures, hair, fur etc., using a new rendering system called Arnold. As to the other characters present in the film, they were all developed by us.
CREDITS
---------------------------------------------
Director Company: Vetor Zero
Creative Director: Guto Terni & Gabriel Nobrega
Executive Producer: Alberto Lopes & Luiz Carlos Reis
CG Director: Guilherme Rizzo
Art Director: Eduardo Schaal
Concepts: Marcelo Souto, Eduardo Schaal, Manuel Augusto Dischinger, Chico Sanches, Bianca Viani
Animatic: Marcelo Souto, Hugo Takahashi
Storytic: Renan Teixeira, Carlos Estevão e Jannaina Bonacelli
Animation: Jason Tadeu, Ivan Olviedo, Alexandre Martins, Márcio Nicolosi, Guilherme Gubbert, Adrianus Cafeu, Marco A. Trandafilov, Vagner Dias,
Modeling: Alex Liki, Bruno Saber, Filipe Lopez, Danilo Enoki, Rafael Ghencev, Rafael Martinez, Rafael Segnini, Luiz Elias
Rigging: Aline Lima, Richard Maegaki, Viviane Adade
Textures/Matte Painting: Eduardo Schaal, Dalton Muniz, Ricardo Riamonde
Shading/Lighting:Guilherme Rizzo, Marinho Pereira da Silva, Mauricio Pirilo, Roberto Maki.
Additional Shading: Tiago Dias
Fur/Hair lookdev: Guilherme Rizzo, Ricardo Riamonde
Ocean Fx: Eduardo Schaal
Particle/Fluid fx: Christian Lucas, Guilherme Rizzo, Rodrigo Gallardo Jeria
Asset/Render programming: Giovanne Meneguel, Paulo Nogueira, Paulo Tafarello
Composition: Guilherme Ferreirinha, Maísa Ribeiro Mendonça, Rafael Martinelli
Flame Artist: Carlos Campos
Agency: AM – Alvarado Molina
Advertiser: Liverpool
