A comprehensive campaign to raise sale of Tiger Balm, with the core concept: Painless Without Pills.
This campaign consist of 2 posters, several guerilla marketings and a video.
A medicine box with nothing inside but a Tiger Balm: portray how Tiger Balm could replace all those medicine to relieve pain.
The same concept with the first poster: Nothing inside the First Aid box but the Tiger Balm.
GUERILLA MARKETING
Manhole replaced by Tiger Balm cap. This strategy will executed on crowded street like Orchard Road and Bugis Street.
A giant medicine bottle drops on the ground, but instead pills, Tiger Balm is inside.
Placed on tourism places such as National Museum of Singapore.
EVENT
Tiger Balm has been known for a long time as a pain reliever in Singapore. To celebrate their anniversary, the brand held an event where people may share their memories using tigerbalm. They made this as a competition, to attract target audience's attention and participation.
Tiger Balm memorized by their hexagonal-shaped tube. The tube placed on top of post office box, and people can insert their stories inside. Or they can also share their memories through social media.
In the event, Tiger Balm temporary tattoo are distributed to the audiences. In the pic shown, the little girl had the washable tattoo on her arm. It could also shown that Tiger Balm is safe to use by all age.
In the middle of the event, a First Aid tent is set. Nothing is in the tent but a giant Tiger Balm to emphasize more
on the concept.
A hot air balloon is roaming on top of the event. The usage of hot air balloon is to convey the 'hotness' of the product, and because it is so small that it's so easy to bring while you travel.
