OPPORTUNITY
Create a marketing campaign to aid in brand awareness/recognition and increased donations.
SOLUTION
This Fall 2014 Fundraising Campaign began in October 2014 and went until the new year 2015. The main goal of this campaign was brand awareness and recognition. We wanted to communicate our need for donations during the fall/winter months to help in feeding and reaching homeless and needy people of our community.
I approached each touchpoint in the campaign with a consistent and cohesive look, feel, and message to the public:
Your Giving + Haven of Rest = HOPE for hungry, hurting and hopeless people.
Billboards to aid in brand recognition
A Food Drive at a local grocery store during this Fall Campaign
A Newspaper Insert Appeal
An email to supporters in our database
Website Homepage- Slider to match billboard campaign
Website Homepage- Slider to match Direct Mail Appeal
Social Media to match campaign
