John + Deere Radio Show
Art Direction: Jessi Michelle Thomas & Raquel Van Nice
Copywriter: JP LeRoux
What do you get when you take a deer and a Southern gentleman and give them their own radio show?
In order to promote John Deere the brand, a radio show was conceptualized, which featured the characters of John (a man) and Deere (a... deer).
The John + Deere Radio Show is an integrated campaign featuring television commercials, radio spots, social networking websites, and a published digital magazine centered around the radio show and it's two unique characters.
Art Direction: Jessi Michelle Thomas & Raquel Van Nice
Copywriter: JP LeRoux
What do you get when you take a deer and a Southern gentleman and give them their own radio show?
In order to promote John Deere the brand, a radio show was conceptualized, which featured the characters of John (a man) and Deere (a... deer).
The John + Deere Radio Show is an integrated campaign featuring television commercials, radio spots, social networking websites, and a published digital magazine centered around the radio show and it's two unique characters.
Website
The central hub for John + Deere Radio Show's Facebook page, radio shows, Twitter feed, and YouTube page.
Website can be viewed at:
www.johndeereshow.com
The central hub for John + Deere Radio Show's Facebook page, radio shows, Twitter feed, and YouTube page.
Website can be viewed at:
www.johndeereshow.com
TV Spots
Title: Antler Pixie
A deer's childhood memories are crushed by reality.
Art Directors: Myself and Jessica Thomas
Copywriter: JP LeRoux
Cinematographer: Michael Sandridge
John: Nick Kemp
Voice of Deere: JP LeRoux
A deer's childhood memories are crushed by reality.
Art Directors: Myself and Jessica Thomas
Copywriter: JP LeRoux
Cinematographer: Michael Sandridge
John: Nick Kemp
Voice of Deere: JP LeRoux
Title: Mowjacked
John deals with losing his mower, but who's responsible?
Art Directors: Myself and Jessica Thomas
Copywriter: JP LeRoux
Cinematographer: Michael Sandridge
John: Nick Kemp
Voice of Deere: JP LeRoux
John deals with losing his mower, but who's responsible?
Art Directors: Myself and Jessica Thomas
Copywriter: JP LeRoux
Cinematographer: Michael Sandridge
John: Nick Kemp
Voice of Deere: JP LeRoux
Title: Gambling Problem
John is surprised to hear of Deere's gambling problem.
Art Directors: Myself and Jessica Thomas
Copywriter: JP LeRoux
Cinematographer: Michael Sandridge
John: Nick Kemp
Voice of Deere: JP LeRoux
John is surprised to hear of Deere's gambling problem.
Art Directors: Myself and Jessica Thomas
Copywriter: JP LeRoux
Cinematographer: Michael Sandridge
John: Nick Kemp
Voice of Deere: JP LeRoux
Title: Lawn Porn
Deere gets curious about John's vices.
Art Directors: Myself and Jessica Thomas
Copywriter: JP LeRoux
Cinematographer: Michael Sandridge
John: Nick Kemp
Voice of Deere: JP LeRoux
Deere gets curious about John's vices.
Art Directors: Myself and Jessica Thomas
Copywriter: JP LeRoux
Cinematographer: Michael Sandridge
John: Nick Kemp
Voice of Deere: JP LeRoux
Title: Deercist
John jumps to a conclusion about Deere.
Art Directors: Myself and Jessica Thomas
Copywriter: JP LeRoux
Cinematographer: Michael Sandridge
John: Nick Kemp
Voice of Deere: JP LeRoux
John jumps to a conclusion about Deere.
Art Directors: Myself and Jessica Thomas
Copywriter: JP LeRoux
Cinematographer: Michael Sandridge
John: Nick Kemp
Voice of Deere: JP LeRoux
Radio
Magazine
Part of the campaign included creating a full 38 page magazine which features articles, advertisements, and a photography spread centered around everyone's favorite ground cover: grass.
