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The task was to come up with our own secondhand smoke campaign to win business from University of Kentucky HealthCare. I went online and googled "Secondhand Smoke" and looked at every image/ad. Then I decided the most compelling campaigns for topics such as this are built on facts and powerful images. I found 3 great statistics about secondhand smoke and children and then found stock images to go with them. I used Photoshop and took out one child in each and replaced him/her with a smoky version.
This is one of the animated banner ads that would accompany this campaign online.
