Ines de Almeida Batista's profile

Continente Chips - Packaging Design

Ines de Almeida Batista
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Sketched Potato Chips
PACKAGING DESIGN
Client: Continente - www.continente.pt | Country: Portugal | Year: 2014

Pentaward Winner 2014

The Packaging Design is clean and done with the use of sketch lines, turning them into a cartoon drawing with an unique personality. The different sketches for each flavour give life to the product on the shelf.

Each reference presents an image corresponding to the type of potato. As an example, we have Light Potato Chips represented by a slimming corset. The strong colour used in the background helps the costumer to immediatly pick the product. 

In the end, each flavour is associated to a smart choice of sketched icons, as well as to a value-added sentence about the potatos to strengthen their differences.
private brand Private label chips Continente Portugal sketch icons sonaemc Packaging Retail
private brand Private label chips Continente Portugal sketch icons sonaemc Packaging Retail
private brand Private label chips Continente Portugal sketch icons sonaemc Packaging Retail
private brand Private label chips Continente Portugal sketch icons sonaemc Packaging Retail
private brand Private label chips Continente Portugal sketch icons sonaemc Packaging Retail
Brand Director: Patrícia Lagarinhos
Project Manager: Ana Carvalho
Designer: Ines de Almeida Batista
 
 
Continente Chips - Packaging Design
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Ines de Almeida Batista's profile

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Ines de Almeida Batista's profile
Lisbon, Portugal

Continente Chips - Packaging Design

Packaging design developed for Continente´s private label, in Portugal.

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives