Thums up is another iconic brand in india which stands for the rawness of the youth and the spontaniety of minds. This commercial was created particularly for Bengal keeping in mind its most celebrated festival; Durga puja. The old patriarch of an old mansion in Kolkata seems helpless in the face of not being able to do this year's puja. On learning that the younger lot in the locality got together to do it on his behalf. How they did it is all you can find out in this commercial.