Here is the letterhed design for the Gamers Asylum corporate identity. The trick was to present strong, dominant lines without having them overshadow the whole piece. The logo fit well in the upper right, and centering the contact information underneath the top bar gave balance. I chose the biohazard symbol for the watermark since it was distinctive and fills the space naturally.
The font I chose for much of the body text, Oldstyle, fit the bill for a strong serif font with a touch of vintage style, without excessive ostentation.
This is the letterhead with dummy sample text, created to test the viability of the design.
The business card I modeled naturally from my original letterhead design. I kept the body font, since it seemed to fit well as a heading. The logo I kept in more or less the same position. Expanding the watermark beyond the bounds of the business card was a happy accident that turned out looking better than fitting it within the square. The real trick, of course, was integrating the QR code; I settled on keeping it to the left third of the business card, acting as a counterbalance to the name and contact information while giving the same some much needed breathing room. Happilly, the emphasis lies in the right 2/3 of the card, right where the important information is conveyed.
Stationary
Facebook cover photo and profile image.
For the Gamers Asylum's digital corporate identity, I decided to keep things simple, centering the logo on a background of a typical tabletop game set up as one would usually find in the store. I used a simple red layer to keep the color tone consistent. Centering the logo left plenty of room for the profile image. For the profile image itself, I decided to make a wordmark pulled directly from the logo, signifying the company's identity in a simple, abbreviated way.
As the dimensional requirements between Facebook and Twitter profiles do not differ substantially, I simply rescaled the design to fit both platforms.
Twitter header and profile image
These are advertisements for a hypothetical event for our clients. I had to make a consistent design that would work in both a newspaper and magazine with various dimensions. Originally I included a vector of an adventurer but decided to nix it in favor of emphasising the treasure chests. As I designed the newspaper ad first, it was a challenge to move the various elements to fit the magazine dimensions, but I feel I found a good balance there.
I wanted the focus on the treasure chests, which I intended to symbolise the fun one would have gaming at the store during the event. The flow ran diagonally in the newspaper ad, since I had horizontal room to spare; with my magazine ad, I simply stacked the elements for a vertical flow, keeping the visual hierarchy I had created in the newspaper ad. I also decided to add "sponsored" logos at the bottom of both ads, representing systems the store would run games for during the hypothetical event.
"It's Dangerous to Go Alone," a reference to "The Legend of Zelda," underlies the core mission of Gamers Asylum: to bring a sense of community to the local gaming scene.
