Every day at least 1 out of 10 smoked cigarette  worldwide is illegal, making the illicit trade of tobacco products a major global health problem. With this sad statistic in mind, Mãe de Deus Healthcare Group has decided to do something about it by celebrating the International One Day Free of Tabacco that happens every 31st of may.
Taking this on board we came up with the concept below for the 2012 Word No Tabacco Day campaign that brought awareness on this issue for employees and customers of many Brazilian cities.

Agency: Giornale Comunicação
Copyright: Emilio Martins / Leonardo Stein
Art Direction: Emilio Martins