I have been involved in the launch of a unique project for Adidas Originals.
The event took place at Suede store, a cult roman store for the streetwear lovers, last September.
The release of the new TUBULAR shoes has been accompanied by a photo gallery which portrayed four of the current most interesting Roman realities, in music and design, and the way they express the contemporary streetwear.
In the shots of Paula Ling Yi Sun on display in the store, ROCK'N YOLK, RAPICS3, AIRA and CL223 interpret the futuristic silhouette against the background of an unprecedented Rome.
The photography reportage and the stories of its protagonists have been collected in a small catalog which I have personally designed in harmony with the brand mood.
Movies & Editing studied by AIRA
Video Music by Bob Tha Funk
Photography by Paula Ling Yi Sun
Catalog Graphic Design by Paola Pompili