LAN - WEALTHS
BRAND
LAN Airlines is an airline that operates a group of air carriers with societies in Chile, Argentina, Colombia, Ecuador and Peru. It offers destinations in Latin America, North America, the Caribbean, Oceania and Europe.
BRIEF
We must prove that when a person buys a ticket, you are getting much more than a flight from a point A to a point B, is getting a superior travel experience.
IDEA
Because true wealth is in the experience of travel, was created a fusion between the place of travel and objects that represent wealth, therefore using 3 reasons:
1. Diamond for adventurous travelers.
2. Money for tourist travelers.
3. Ingot of gold for travelers going to relax.
CONCEPT
Enrich with travel experience.
PROCESS
SKETCHES
FINAL PIECES
Diamond - Adventure Traveler
Money - Tourist Traveler
Ingot of gold - Relaxer Traveler
THANKS
FOR WATCHING !
