sponsr logo design process

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sponsr is a web company from Orlando,Florida connecting sponsors to event promoters, venues and producers. They required an elegant and timeless visual identity that was more end-user driven than business to business. The principal concept in the final design is that of connectivity so as to reflect the main element of their business whilst its multiple layers reflect the idea of growth.

For more information on this project please the dacheboard for the full logo design process article.
http://www.dache.ch/thedacheboard/article/sponsr_logo