Brand Blocking in Walmart
When Dirt Devil launched 5 new exclusive hard floor cleaning products and accessories, we worked closely with WalMart to offer a clean, simple and easier shopping experience for peg-hooked products and accessories that were frequently in disarray.
RETAIL CHALLENGE 1
Converting peg-hooked products to fully packaged cartons.
Converting peg-hooked products to fully packaged cartons.
RETAIL CHALLENGE 2
Get more consumables on shelf and increase accessory attachment rates while keeping fully assembled products on display.
RETAIL CHALLENGE 3
Simplify messaging to help align wet and dry products with accessories while changing consumers perception of brand quality and value.
CREDITS
Creative Direction / Jason Fisher
Merchandising Display Concepts / Spark
Display Structure / PCA
Product Marketing / Dave Chaney, Joe Sternad
Copy Writer / Alex Collier
Merchandising Display Concepts / Spark
Display Structure / PCA
Product Marketing / Dave Chaney, Joe Sternad
Copy Writer / Alex Collier
Photography by Brian Bornhoeft
