"Good Hands" Scratch-off Cards
Winner of the Blue Sky Award: The idea that most pushed the boundaries of the imagination.
Refer Blue: Allstate's Idea Blitz competition for Summer 2011.
The Challenge: Create an innovative and cost-effective way for employees to refer their friends and relatives to an Allstate agent.
Step 1: Allstate employees and agents receive scratch off cards with a Texas Hold ‘Em Poker theme to hand out to friends, family members, and business partners who express an interest in changing insurance companies. This allows employees and agents to give out Allstate’s “Good Hands.”
Step 2: The cards ask the prospect to scratch an area revealing 5 playing cards. He or she must then scratch 2 remaining playing cards to match up with the original 5, thus trying to create a “Good Hand.” Each card will be predetermined to have a flush, straight, 3 of a kind, etc.
Step 3: The back of the card will direct the prospect to visit their nearest Allstate agent or Allstate.com in order to continue the game.
Step 4: The prospect or the agent they visit will enter the prospect and the referring employee into the sweepstakes using an alphanumeric code revealed on the scratch off portion of the card.
Step 5: The prospect will then be prompted either by the agent or the website to get a quote.
Step 6: At the end of each week or month or at the promotion’s end, one referring employee/agent and one prospect will be selected to win a prize for participating in the game. i.e. $50 gas card for a 3 of a Kind, iPad for a Royal Flush etc.
Step 1: Allstate employees and agents receive scratch off cards with a Texas Hold ‘Em Poker theme to hand out to friends, family members, and business partners who express an interest in changing insurance companies. This allows employees and agents to give out Allstate’s “Good Hands.”
Step 2: The cards ask the prospect to scratch an area revealing 5 playing cards. He or she must then scratch 2 remaining playing cards to match up with the original 5, thus trying to create a “Good Hand.” Each card will be predetermined to have a flush, straight, 3 of a kind, etc.
Step 3: The back of the card will direct the prospect to visit their nearest Allstate agent or Allstate.com in order to continue the game.
Step 4: The prospect or the agent they visit will enter the prospect and the referring employee into the sweepstakes using an alphanumeric code revealed on the scratch off portion of the card.
Step 5: The prospect will then be prompted either by the agent or the website to get a quote.
Step 6: At the end of each week or month or at the promotion’s end, one referring employee/agent and one prospect will be selected to win a prize for participating in the game. i.e. $50 gas card for a 3 of a Kind, iPad for a Royal Flush etc.
