STCA poster campaign
24"x36" poster
24"x36" poster
This fictive poster series was created in creativity class at la Cité collégiale.
The goal was to create a poster series for an event. The event here is STCA, Semaine des transports collectifs et actifs or The collective and active transportation week.
A photo shoot of cyclists wearing suits was done to represent this subject. This shows everyday business men and women can go to work on their bike. Someone with a suit on a road bike is not something we see everyday, but we should. The heads were cut out of the pictures so that the poster would be directed at anyone looking at it and not someone in particular. The effect applied to the photos removes the need for a complex background and makes the main subject stand out.
The goal was to create a poster series for an event. The event here is STCA, Semaine des transports collectifs et actifs or The collective and active transportation week.
A photo shoot of cyclists wearing suits was done to represent this subject. This shows everyday business men and women can go to work on their bike. Someone with a suit on a road bike is not something we see everyday, but we should. The heads were cut out of the pictures so that the poster would be directed at anyone looking at it and not someone in particular. The effect applied to the photos removes the need for a complex background and makes the main subject stand out.
