Every 5 Seconds is a small one-page-scroller webpage exercise that focuses on bringing awareness to one of the oldest problems in the world - hunger.
Using the element of surprise combined with an old campaign to erradicate hunger, Every 5 Seconds tries to pass as a gimmicky website that provides information on what's happening - unsurprisingly - every five seconds. In the end, users are confronted with the contrast between two realities.
Every fact is backed up by a link source as seen in the mouse-hover action.
Instead of the usual shocking images that willingly tend to make the user feel somewhat uncomfortable, this project seeks awareness-raising through statistics numbers. Every single data gathered is synthetized into blocks of 5 seconds for easier perception and comparison.
In the end, the user is prompted to help in three distinct and convinent ways:
- Donation - Gives the users a list of multiple organizations that accept money donations;
- Food Donation - Opens a Google Maps window outlining all the nearby food-banks;
- Share - The easiest way to spread the word and reach a bigger audience.
