All the hard work and disciplined training takes you to the top. But in the race it’s the last seconds that tells if you are a winner or not. This black and white film for Lidl puts the emphasis on the last few seconds of the race and encourages a winning mentality.
Client: Lidl
Agency: Folk!
Director: Rúnar Ingi
DP: Karl Oskarsson
Executive producer: Ari Laitinen / Otto film
Post production: Stopp Stockholm
Agency: Folk!
Director: Rúnar Ingi
DP: Karl Oskarsson
Executive producer: Ari Laitinen / Otto film
Post production: Stopp Stockholm
Still photos: Veikko Kähkönen
