Adam Neff's profile

Dirt Devil Brand Guide

Adam Neff
•

Revitalizing a Classic Brand

Shortly after establishing a new brand identity, Dirt Devil was tasked to develop fresh creative opportunities across packaging, point of sale, photography, merchandising and digital mediums. Maintaining brand integrity and consistency triggered a drastic upshift in market sales. This helped set the groundwork for new product development, brand strategies and consumer understandings.




Dirt Devil vacuums brand brand guide brand styles brand guidelines identity guidelines book design
Dirt Devil vacuums brand brand guide brand styles brand guidelines identity guidelines book design
Dirt Devil vacuums brand brand guide brand styles brand guidelines identity guidelines book design
Dirt Devil vacuums brand brand guide brand styles brand guidelines identity guidelines book design
Dirt Devil vacuums brand brand guide brand styles brand guidelines identity guidelines book design
Dirt Devil vacuums brand brand guide brand styles brand guidelines identity guidelines book design
Dirt Devil vacuums brand brand guide brand styles brand guidelines identity guidelines book design
Dirt Devil vacuums brand brand guide brand styles brand guidelines identity guidelines book design
Dirt Devil vacuums brand brand guide brand styles brand guidelines identity guidelines book design
Dirt Devil vacuums brand brand guide brand styles brand guidelines identity guidelines book design
 
 
Brand Relaunch Hype Video
 
 
 
 
 
 
CREDITS:
 
Creative Direction / Jason Fisher
Brand Strategy / Sean Lewis, Patrick Wilson
Art Direction / Alex Kidd, Brian Bornhoeft
Copy Writer / Alex Collier
Video Direction / Gary Hughes

Photography by Brian Bornhoeft
 
 
 
 
Dirt Devil Brand Guide
Published:
Adam Neff's profile

Owner

Adam Neff's profile
Akron, OH, USA

Dirt Devil Brand Guide

Brand Guide for one of American's iconic floor care brands, Dirt Devil.

Published:

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Creative Fields