CHALLENGE
How to let people know the new Tesco Lotus mobile application is easy to use with "Scan Barcode" feature, just scan barcode attached to the products and we will send in your home more than 20,000 items.
IDEA
"Everyone can Scan" just scan so simple like a child can did. The story of a child playing naughty in her house to get out of the house and met this mobile application makes it easy to shop around her home.
Link download for iOS - https://itunes.apple.com/th/app/tesco-lotus-shop-online/id962234870?mt=8
Link download for Android - https://play.google.com/store/apps/details?id=com.tesco.ighs.thai&hl=th
Result
Over 500,000 views in 2 weeks. And people recognize this mobile application it easy to use, even a child can use and this is achieved satisfactorily.
