Roger Federer Interactive Hologram
At the U.S. Open for Mercedes-Benz USA
Client wanted to engage fans in a unique format during the US Open along with collecting some information on potential consumers.
Our solution was an Interactive hologram of Roger Federer. Everyone at the experience got to see their hologram live next to Roger Federer’s hologram and got a picture after serveing him a virtual ball.
Overall 8,000 fans went through the activation increasing consumer engagement by 20% from past years.
Fans posted their pictures on social media increasing the reach long after the event.
Roger meeting Roger - https://vine.co/v/eTv160ggErK
My role: Creative Direction, Video Editing, Effects
