In summer 2014, ONE campaign used the global significance of the World Cup 2014 as an opportunity to spread the word about global immunization. To gain public support and promote the report "Going for Goal: Immunisation and the Case for GAVI" ONE needed a new responsive petition page designed, implemented, tested, and launched on their US site in a just a few days.

 

Using content from their report, we created a landing page that included a fully functioning Action Kit petition form above the fold, multiple call outs to download the full GAVI (Global Alliance for Vaccines and Immunizations) report, and a section for social share images that incorporated fútbol graphics with GAVI facts to help with outreach. We set this landing page up on WordPress and all of the content was fully customizable via their CMS.