RICHS New building brand implementation
Rich's Food Supply had just completed the acquisition of a new premises in Mascot and needed to brand the factory on a low budget. After Approaching Brainchild Project Management to provide some viable options both fitting within the companies stlye and budget guidelines, we were given approval to complete the Project.
With a budget on the smaller scale available, it was decided to go with a mid level strategy for the external signage. This allowed us to provide enough physical branding to make an impact from the street front, whilst maintaining the level of quality that external signage requires.
By going with a more basic option externally, it also allowed us to stretch the remaining budget a little further internally. Small things like stainless steel fixings on reception and board room signage, and motivational blackboards in the factory, allowed Rich's to project the professional and positive brand that they always strive for.
External signage was produced on Alupanel sheets. This option provided a material that offered both a long term outdoor soultion in a board that is completely weather proof, whilst being cheap enough to allow us to get more out of the internal signage.
Acrylic reception signage was installed in both the reception area and board room. Made from 10mm thick Acrylic with full colour digital print mounted in reverse to the back of the panel.
Motivational Blackboards were installed along the factory production line - used as both information boards to ensure protocol is always followed, and as motivational boards to give staff encouraging messages.
Reception sign made from 10mm thick acrylic, digital print mounted in reverse onto the back of the panel.
