While hunting for a laptop sleeve that was both unique and professional, I was inspired to create my own line of

luggage. After making a laptop sleeve in grey felt and leather, the praise I receive made me aware of the potential for products like this.

 

An eolith (from Greek "eos"-dawn and "lithos"-stone) is once thought to have been the earliest stone tool, but is now believed to be naturally produced by geological processes. The name seeks to connect the natural process of creation of flintstones and the natural materials that have been used to create the products.

 

The inspiration of the logo was derived from an actual flint stone. I used a bold font and created edges that mimic an actual flintstone, to bring across the raw appeal of the products. After creating and testing a few logos, I decided to go with a minimalistic logo as I felt it suited the personality of the brand. The simplicity of the logo made it appear premium and appeal to young professionals.

I began by creating iPad and iPad Mini sleeves in grey felt and brown leather, echoing the belief of the brand in natural, edgy product design. My inspiration comes from the thought that design is the best when it is natural. We strive to use natural fibres of cotton and leather prepared from the best tanning processes of hide.

In the future, I wish to expand the range to duffle bags, handbags, and mobile and laptop sleeves in similar raw shades and materials. Packaging: The packaging was created so as to resonate with the natural and organic feel of the brand. The bag is created from jute and the branding is premium but minimalistic.