(Student work - 2nd year) A Coca-Cola Campaign to promote two new flavours in the UK, Vanilla and Lemon.
Target Audience – 13-25 year olds.
The concept behind this campaign was to communicate the company’s core values and to demonstrate that these new products are made from real lemons and real vanilla. I aimed to convey glamour, fashion, modernism but at the same time truth, honesty, trust, happiness and creativity.
