Design of a Logo, Set of 3 Posters and Informational Cards
The goal of this campaign was to positively promote better and healthier eating habits in the Czech Republic.
The concept I came up with focuses on the freshness, the different textures and the bright, appealing colors of raw fruits and vegetables. The final visuals call for a back-to-basics attitude towards food.
In this assignment, I particularly enjoyed taking my own pictures and playing with typography.