Lenovo K900 IdeaPhone film made for its launch in CES 2013.
Agency : Ogilvy & Mather, Bangalore.
Production house: RedWorks Singapore
Currently viewable at https://www.youtube.com/watch?v=kBSfCTzQwFc
The Ad industry is littered with stories of lives destroyed after reaching the pinnacle of achievement. A few big awards and talented youngsters seem to lose motivation and the yearning to go the distance. We wanted to change that. We wanted them to continue contributing to the advertising landscape.
The 360arc landing page. The text appeared as the audio played.
