Frankitchen is a french new brand that sells molecular gastronomy kits, for kids between
6 and 12 years old, and for a low price. In other words, here are kits full of crazy
and funny cooking experiments for all the families! A brand which wants to break the too serious and elitist image of the molecular gastronomy.
The mascot: Doc. Frankitchen!
The font i've made for the logos and titles.
I wanted this font to be like the Frankitchen's molecular gastronomy: funny and full of different shapes and colors!
I've chosen to associate the handmade font with the Brandon Text font.
Simple, bright and cheerful!
For the colors, I've chosen two bright and complementary colors: PMS 185 and 3265,
and a darker one, the PMS 5185, to replace the black as much as possible and soften the whole identity.
Who would be Frankitchen without his monsters? :)
So, here are three funny and crazy monsters, each one depicting a kind of molecular gastronomy technique.
The first stand for the spherification technique.
The first stand for the spherification technique.
The second one depicts the techniques for mousses, emulsions and chantilly creams.
And the last one represents all kind of jellies.
The recipes book. Photographies by myself.
Here come the displays!
No baseline, the repetition of colorful visuals makes enough impact,
like when a wall is covered by glued posters. And here, each poster completes the other ones
by linking the three monsters, creating new funny ones when you mix them!
Just like Frankitchen has to be: funny, creative and crazy cooking experiments.
Photo credit: Arthur Lambilliotte.
The flyer is made the same way as the displays.
The discount voucher is just behind the logo.
Packaging mockups coming soon!
THANKS FOR WATCHING! :D
