Moscow Brewing Company entered the Russian market with products of its own production in September 2008. The company consists of the most modern brewery in Russia, as well as its own distribution and logistics centers.

The company supplies to the Russian market a wide range of drinks, including own brands - Lada, Mospivo, Moskvas; license - Oettinger, Faxe, Cervena Selka, effect®, Orangina, Coors Light, Bear Beer, as well as imported brands such as Budweiser Budvar, Erdinger, Bitburger, Radeberger, Clausthaler, Bombardier, Perrier, Vittel, San Pelligrino, Pago and other.

Design directory Moscow Brewing Company does not look like the functional, for a single directory in this segment. The idea was to create an atmosphere at once brand. To this end, we have determined to turn two blocks from fotoimidzhami. One reported on the country of origin of the brand with the help of the iconic photo illustrations, and the second unit showed us the beautiful image of the brand in the advertising photos. In order to strengthen the focus and brightness to add a photograph, catalog printing varnish applied selectively HC.

Then we came up with the logic of information presentation. Developed icons for sensory table. Thought out color scheme of each turn and the section thus created a convenient navigation.

The design of the catalog is considered one of the most difficult kinds of printing products. It is important to all: size, typography, layout, navigation, infographics. The balance of all components makes it possible to quickly and easily convey information to the reader. At the same time we must remember the directory - it is a working tool.