Choose your side.
Branded guerilla stunt.
Branded guerilla stunt.
Unilever's AXE takes on the oversized "We're #1" padded foam hand ...with a twist, or a flip. On one side is home team's color (We're #1), flip it over to reveal the opponents team's color (You're not #1).
Credits:
Eric Cooley: Copywriter.
Eric Cooley/Justin Koh: Art direction.
Credits:
Eric Cooley: Copywriter.
Eric Cooley/Justin Koh: Art direction.
