TERNURISMO
Pork consumption in Colombia used to be associated with celebrations rather than everyday life.
So, we decided to create a brand platform for Porkcolombia that would give it a cheerful and fun personality capable of reflecting that party-like feeling in everyday life when eating pork.
That's why when you eat it, you experience Ternurismo, Amiguismo, Emocionismo and all those positive feelings that come with a celebration.
EFFIE 2016: Foods/Silver - Government, Institutional & Recruitment/Bronze. TOP 10 P&M 2015: Campaign of the Year.
2016 Campaign
TBWA/COLOMBIA
GCD: Jaime Cueto
CD: Jairo Rodríguez, Felipe Cubillos, David Nicolás
Copywriters: Jairo Rodríguez, David Nicolás
Art Direction: Felipe Cubillos
GCD: Jaime Cueto
CD: Jairo Rodríguez, Felipe Cubillos, David Nicolás
Copywriters: Jairo Rodríguez, David Nicolás
Art Direction: Felipe Cubillos
