We were thrilled when Bijou Bay Harbor enlisted us to develop the full branding for their new boutique condo residence on Bay Harbor Island in Miami, a burgeoning hotspot in the real estate market. The challenge of differentiating Bijou through visual storytelling to captivate and motivate potential buyers to invest in the property is something we thrive on.
The residence is situated in an amazing location on the bay just blocks away from luxury shopping center Bal Harbour and walking distance to a number of delicious cafe's + fabulous boutiques. We immediately thought the concept of casual luxe, island living would be perfect for the whole campaign. Inspiration was pulled from tropical greenery, the aquamarine water of the bay, neutral colors of sand + coral, and the shimmering gold Miami is famous for, all accented by a dreamy pastel pink.
One of our designers, Kelly, is amazing at hand lettering. We thought a beautiful hand painted logo would be perfect for Bijou so Kelly set brush to paper and created an effortless, sophisticated mark.
We have also created a full stationery package, eblast, teaser website, sales collateral & signage for a full brand experience.
