INNOCEAN Worldwide Website 2015

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Innocean aims to improve their global corporate image by renewing their official website as a global integrated network platform. The website has been renewed to strength their brand identity in overseas subsidiaries as well as domestic.

www.innocean.com

March 2015 · © D.FY Creative Studio

Each menu has been optimized by content type, Screen layout. Innocean’s new website enhanced a screen configuration by re-composing menu by the characteristic of the content. The segment has been reconstructed as follows; image and text content focused in NEWS, visual contents focused in WORK, Innocean company overview explores in COMPANY, corporate overview in NETWORK, list of award achievement in AWARDS, and explores Facebook and other SNS news at SOCIAL menu.

Enhanced Branding strategy by using the Innocean’s multimedia content. By using the color of Innocean’s orange and Innodaum font, it has strengthened Innocean’s brand identity. It simplified text contents such as an interview and portfolio by replacing with multimedia elements to add entertaining value.

Based on Innocean’s content, Real Innocean Website. The renewal website designed to be concentrating on main screen part, which provides important contents of Innocean. It has been demonstrated using the simple design concept, which it replaced text to visual and video elements to be more able to concentrate on the site.

Efficient navigation function system, Navigation MenuBar. The fixed navigation designed as convenient access and not only provides a search function, but also shows the title of the menu. Moreover, the sub-navigation functioned as content title and share button even at the time of scrolling.

Global status can be seen at a glance, Global Integrated Platform. The website of Innocean reorganized global network contents by integrating each of the overseas operation’s individual channels

Enhanced search function by using tagging. In order to enhance Innocean’s search system, it provided a tag function. By using this tag system, it searches keyword and able to quickly search the contents.

Flexible on various devious, UX/UI Responsive Website. This responsive website considered overseas user when accessing various types of devices. It provided an optimized screen based on the resolution and applied swiping UI on the mobile, tablet to improve usability.