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Alvi's Drift Wines

MARK Studio
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Alvi’s Drift reserve wines
 
The premium range of Alvi’s Drift wines required a more traditional design approach. Inspired by the detailed illustration of French estates, the studio created a label that seems almost torn from a buff-paper history book. Foiled text adds to the overall prestige.
 
wine label label design design wine Alvi's Drift cape town south africa western cape varietals vibrant Quality heritage tradition Signature Range Albertus Viljoen
wine label label design design wine Alvi's Drift cape town south africa western cape varietals vibrant Quality heritage tradition Signature Range Albertus Viljoen
wine label label design design wine Alvi's Drift cape town south africa western cape varietals vibrant Quality heritage tradition Signature Range Albertus Viljoen
wine label label design design wine Alvi's Drift cape town south africa western cape varietals vibrant Quality heritage tradition Signature Range Albertus Viljoen
wine label label design design wine Alvi's Drift cape town south africa western cape varietals vibrant Quality heritage tradition Signature Range Albertus Viljoen

Albertus Viljoen flagship wine

This wine also forms part of the Alvi’s Drift premium range, and is seen as the flagship. It’s named after the farm’s founder, Albertus Viljoen. The family crest is suitably present, but has been slightly revised and updated for this label. (Note that Albertus is only produced in small quantities, so, if you are fortunate to encounter this gem, pour a big glass.)

wine label label design design wine Alvi's Drift cape town south africa western cape varietals vibrant Quality heritage tradition Signature Range Albertus Viljoen
wine label label design design wine Alvi's Drift cape town south africa western cape varietals vibrant Quality heritage tradition Signature Range Albertus Viljoen

Alvi’s Drift Signature wine range

These wines are easy-drinkers, and necessitated an approachable design feel. Varietals are differentiated by vibrant colours – though Alvi’s family crest is there to add historical ballast. While the range has been created for younger, newer consumers, it’s also important to communicate heritage and tradition as markers for quality. 

wine label label design design wine Alvi's Drift cape town south africa western cape varietals vibrant Quality heritage tradition Signature Range Albertus Viljoen
wine label label design design wine Alvi's Drift cape town south africa western cape varietals vibrant Quality heritage tradition Signature Range Albertus Viljoen
wine label label design design wine Alvi's Drift cape town south africa western cape varietals vibrant Quality heritage tradition Signature Range Albertus Viljoen
wine label label design design wine Alvi's Drift cape town south africa western cape varietals vibrant Quality heritage tradition Signature Range Albertus Viljoen
wine label label design design wine Alvi's Drift cape town south africa western cape varietals vibrant Quality heritage tradition Signature Range Albertus Viljoen
wine label label design design wine Alvi's Drift cape town south africa western cape varietals vibrant Quality heritage tradition Signature Range Albertus Viljoen
wine label label design design wine Alvi's Drift cape town south africa western cape varietals vibrant Quality heritage tradition Signature Range Albertus Viljoen
wine label label design design wine Alvi's Drift cape town south africa western cape varietals vibrant Quality heritage tradition Signature Range Albertus Viljoen
Alvi's Drift Wines
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MARK Studio's profile
Cape Town, South Africa

Alvi's Drift Wines

Alvi’s Drift reserve wines The premium range of Alvi’s Drift wines required a more traditional design approach. Inspired by the detailed illustr Read More

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