Chemistry for Eastman Chemical
Chemistry was tasked by Eastman Chemical to refine and sharpen the positioning and overall retail experience of two car window film brands, one of which in local brand, V-Kool.
V-KOOL attracts a luxury segment of solar control film consumers. It is a well established brand with a lot of brand equity and credibility in the Asian and Middle Eastern markets. On-the-ground research across the markets helped sharpen the brand
positioning towards a high class“members only” service experience. Chemistry refined and updated the logo and retail space for a more exclusive sensory experience based on emotive benefits where the customer should feel pampered and assured to have chosen the best.
positioning towards a high class“members only” service experience. Chemistry refined and updated the logo and retail space for a more exclusive sensory experience based on emotive benefits where the customer should feel pampered and assured to have chosen the best.
The focus of the new experience is on luxurious comfort for the customers across all touch-points. As such, particular emphasis was placed on entry, waiting period during the installation process as well as the entire take-away experience points of the customer journey.
