The design was done in the form of a strong, simple badge for an international feel. The proposed creative collateral was playful and innovative, with clever sayings on business cards and coasters to spark a conversation. The coasters also featured a Zapper icon, which activates an augmented reality app when scanned on a smartphone. The content could be customised to include product information, videos on how the product is made, staff bios, a virtual tour of the distillery and competitions.