This project features a proposed redesign of the hotelier White Lodging's existing newsletter, White Pages
The primary audience for this publication is White Lodging's stakeholders and executives and I felt, as such, that it should present the company's information in more a manner they're accustomed to — like a full color magazine whose production value would more vibrantly resonate with the stylings of a commercial publication and better showcase photography of the company's accommodations and staff.
The redesign employs techniques and devices inspired by elements from Forbes, Chicago Magazine, Charleston Magazine,
GQ, Details and other "executive" publications with special attention to promoting space and establishing coded themes and treatments.
GQ, Details and other "executive" publications with special attention to promoting space and establishing coded themes and treatments.
