Banana Republic
Same product, new twist.
Same product, new twist.
For this project I was tasked with taking an identity and then modify to have it still speak the brand's name. I chose to work on Banana Republic. I thought that an excellent place to start was with one of their lines of clothing called, Monogram. The tags on those pieces of clothing feature a vertically flipped B backed to an R. From there I was able to develop the logo around their brand typography and add some flair to it. Banana Republic outlets are very clean and light with a hint of texture; this was something that I could work into the packaging design. I also knew that it was important to make sure that the product was keeping the consumer engaged, thus having the Web URL present on tags and receipts became important.
Receipt and gift card vectors.
Belt and tag detail.
Entire design suite.
