For Summer 2014, I wanted to explore pushing a concept as far as I could over the Instagram platform, so I set out to exploit one of my favorite treats growing up: Ice Cream Sandwiches. The project allowed me to combine photography with my design sensibilities. It was an exercise in execution and not overthinking. It was taking something universal and putting it in uncommon places, to make the viewer believe there is an alternate universe in which Ice Cream Sandwiches are plentiful and don’t melt fast.