Brief: Use the power of type to create a new visual language for film advertising.

 

I went with Wes Anderson because of his unique and quirky take on films. He is one of the best directors out there, that being said promoting a retrospective of his movies using only type was a challenge. I scoured through several of his interviews and realised that his production methods are always carefully hand crafted and the attention to detail is maximum. I figured out that most of the type in his films had been handwritten by himself so I played on this. My answer to the brief is expressing emotion through written words.