Beatriz Varela's profile

Asian Culture Party 2015

Like last year, I was invited to collaborate with all the graphic and digital elements Asian Culture Party. If you'd like to know a little bit more about this Portuguese event, please visit my first project.

Since early this year, I was asked to:
• Create a new Graphic Identity
• Graphically feed the event's Facebook Page
• Create a A3 and A2 posters
• Create a A6 flyers
• Create the Event's Credential
• Design the Official Ticket
• Create a Letterhead
• Create a foldable A6 Event Program with a Map
• Create minor videos
• Design the event signposting
 
Last year's colour scheme was basically blue and green-ish tones, wich means, cold colours.
Since this year the event was held almost by the begging of summer, I thought of more warm and gentle shades that would still remind about spring and cherry blossoms.
 
The mascots illustrations were made by the fantastic Ana Filipa Cardoso (Kiriyan Kei).
The poster had 3 versions:
• Pre-poster - w/o the guests info
• Poster - the one I'm showing
• English version - for non-protuguese speakers
The foldable A6 Event Program w/ Map.
Front.
Inside.
Back (Map).
Also, my work was featured on a Cultural Events Magazine available only in Lisbon.
Detail.
Event's Credential.
At the event's day, some useful information was displayed in the near streets.
The building entrance banner still had the old design, tho.
Inside the event's build, the signposting that I designe helped the guests get where they wanted, without getting lost.
The event was a blast and the singers were really kind and nice.
Lastly, and I know that I have an awful posture, here is a picture of me working in the event per si as the Video Manager.
Thank you.
Asian Culture Party 2015
Published:

Asian Culture Party 2015

Like last year, I was invited to collaborate with all the graphic and digital elements Asian Culture Party. If you'd like to know a little bit mo Read More

Published: