All I want is...
Intel ESAA campaign
Intel ESAA campaign
To aid in the launch of a new program by Arrow Electronics and Intel, we developed a campaign based around all the features the the ESAA program. To execute this message of "All I want is..." by the standpoint of an engineer or purchaser or designer - we focused on non-descript individuals, using vector artwork and tons of color.
The campaign consisted of a series of three direct mail pieces and a pocket folder with inserts. Although Intel and Arrow didn't run this program for very long, it was hugely successful in helping explain a rather difficult technology, and brought about a large amount of awareness to the program, including a 2008 Gold NEDA award.
