Honeywell - "Get in the NBO Game"
A campaign created to create a buzz for New Business Opportunities (NBO) for the Arrow/Honeywell sales force. The timing, set during the football season, demanded we utilize a football theme since part of our give away included a $1000 tailgate party.
The direct mail series comprised three mailers artfully die-cut and spot varnished to enhance the 'pigskin' used fun verbiage to attract attention immediately. Other pieces included a large branch poster, promoting NBO and the contest, and beverage cozies.
