Light Up Your World
Direct mail campaign
Direct mail campaign
A direct mail campaign for Linear Technology and Arrow Electronics to promote an LED component for lighting engineers and illumination designers. LTC came to Arrow with the request to build leads and sell parts, and we delivered. Not only did this piece gain an unofficially reported $2 million in projected sales, but it won "Best in Show" at the 2011 ECIA Executives conference.
This piece was unique in that I chose a heavy, CS1 mirrored sheet to print on. We wanted a feeling of light created on the paper, and I chose imagery that would reflect as much color as possible to show off the paper. Adding a die cut, short-fold, and some spot varnish on the UV coating - this piece really pops!
