The idea behind Wellpark was to produce a ton of entertaining content, instead of making just one big and expensive ad. The fundamental difference these days is that one ad is simply not enough. The amount of content flowing in and out the internet is so overwhelming that one big shot just doesn’t cut it anymore, IMHO.

We had to make 35 episodes in 4 months, and it was a challenge. 35 episodes divided by 16 weeks is 2.2 episodes a week. Each episode length had to be between 30 and 60 seconds long and they were targeted for digital, TV and for cinema.

We had a few cardinal points, the client had to be on board with the style and the approval process had to be as fast as possible; one simply can’t make 2+ episodes a week while waiting around for feedback. The process HAD to be simple and understood by everyone.  I was the lead animator on the project and if you fancy knowing more about it, here it is a great read.