I creatd this logo for !mpact Re:Design team as component of team-driven identity initiative. Based on elements from inaugural [organi] product project to upcycle disposable packaging into useful modular organizing system and shaped by input from team members.

Design drafts originated in elongated form, echoing shape of [organi] product components, then evolved to compact design to tap current DIY trends according to our identified market. 

Team members came from multi-disciplinary backgrounds, product and graphic design, research, and even microbiology, and engaged in every step from ideation to production, including prototying, revision, user research and testing, and eventual launch on kickstarter. Unfortunately, the funding goal was not met, but the experience in product development was a memorable and fun exercise in the iterative design process.