Real Estate Brand Identity for a commercial property in the Financial District, New York. Leveraging off the street name William, I gave the building a personality launching the “I am William” campaign.
The prefix of ‘I am’ allowed me to tell the story of the building as if you were getting to know it as a person. The black and white color palette was chosen to convey the ‘no nonsense’ honesty of the space. The broker leased the vacant floors in record time.
The prefix of ‘I am’ allowed me to tell the story of the building as if you were getting to know it as a person. The black and white color palette was chosen to convey the ‘no nonsense’ honesty of the space. The broker leased the vacant floors in record time.
