The Brief NJOY embarked on an unprecedented collaboration
with the industry’s top 5 vape juice creators. To launch this series
of 5th generation flavours, the client wanted to create a brand distinctly
different from their current portfolio and to promote the artistry
behind these world class e-liquids.

 

The Solution  The Artist Collection packaging is
designed to emulate a plinth in an art gallery placing the
artist on a pedestal. Each liquid box features the portrait
of it’s creator in colours synonymous with the products
flavour notes. As the lid is removed, a story unfolds across
every facet of the box creating a completely hedonistic
experience from beginning to end.