Branding development for a Doctor dedicated to children's surgery. The most important point here, was to comunicate the technology that the Doctor uses to work, having less invasion in the child's body and organs giving a very short recovery time and a truly effective result on the medical intervention. The essence of happiness was important as well for the childhood to leave the fear of visiting a doctor behind, so we managed to put together a butterfly, the initials of the Doctor's name and the medical iconic sign to create the brand's logo and also developed a happy pattern to place everywhere as possible to create a secure and comfortable feeling for the children and parents too.
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