Gatorade Endurance Formula was served on the course at nearly 300 elite endurance races across the country. Aside from that, G had ignored the endurance community for years and was losing ground to niche nutritional supplements.
In order to show them we still belonged as a brand - and demonstrate that G Series PRO was more than a pretty label - we needed to prove we understood their unique sports nutrition needs.
12 episodes in all. Plus additional training videos with the pro athletes in each episode.
NBC Universal Sports picked up season two of Inside Endurance and ran it as a TV series following Shalane Flanagan and Dathan Ritzenhein on the road to the 2012 Olympics.
Produced by One Tree Forest Films
Director: Chad Cooper
Co-written with Brad Burke (Fleishman-Hillard)
Design by Chad Green
Senior Copywriter: Joel Henning
