"Enjoy Illinois" Mobile Application

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Enjoy Illinois Mobile App // iOS & Android

Mobile Application architecture, visual design, iconography and integrated launch campaign

As Creative Director and design lead on this client account I helped create and launch the "Enjoy Illinois" mobile app for the Illinois Office of Tourism. The end result quickly became a best-in-class pocket tour guide that was a first for travel industry mobile marketing. Serving as an invaluable tool for exploring the state of Illinois,“mile after magnificent mile. Once the Enjoy Illinois App was created we followed up with an integrated launch campaign which included website integration, print materials and email marketing.

Highlights included:

• Approximately 10,000 downloads within three months from initial launch

• Creatively used GPS-driven features best suited for travel industry mobile marketing

• Since its launch the Enjoy Illinois App has been used in 37 different countries and all 50 U.S. states

Download it now: www.enjoyillinois.com/app